The Watchmen Watches Merder?!

I saw it last Wednesday (March 4th), full sneak peek at Colossus in Langley 2 full days before the public! (Thanks Tony Gold) It was INSANE!!! The best Superhero movie I have ever seen. All the filth, gore and drama I needed - opening credits were amazing. I could watch it over and over again. By the way, that top pic is a shot I made of, you guessed it - Dr. Manhattan himself, Joel Kinman. On another note - we are in full swing sample stage again - producing new stuff. Then, off to London with Diesel this month. Then back to do our SHOWOFF show April 17th at the Roundhouse in Yaletown. Then we were just invited to Toronto Fashion Week April 21st. Tickets for SHOWOFF are on sale now at DIPT on Hornby & Clubzone & Imogen.

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Our second ad to date officially. We did a small spot in the back of a Lester's Army issue last year, that was it - this one is found on the back page of our new newspaper catalog. Pretty eerie eh? What's going on in this classic uk illustration? Turn of the century I estimate, and that little boy bleeding in the corner, what's happening there? Smells like a murder mystery to me...

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A lot of thought went into this concept. I took my time and tried to make it fun to read and still promote the brand in a new way. The retro vibe is funny to me. Making it on newspaper will be cool. Can't wait to show it off. ;)

How to Plan a Merder...

Recently I've made some design tweaks with regards to the next 10 of the 35 shirts that are going to print. I met my best friend Diesel who owns Triluxe Fashion from Toronto while we were in Maui. He gave me some sound advice on how to sell this brand right and keep it going for a while. After some careful direction on what needed to be done, I've selected the next shirts, designed the new catalog, (large scale, & looks like a newspaper), worked on our marketing plans for this year & managed to do a few interviews (I'll post them as they are published). So - after a quick buying trip to nail the exact fabrics we're after, it's time to let the reps start selling shirts.

WE HAVE SHIRTS!

Wow - It was a long road, but I am totally stoked on the way the shirts came out, we are almost open for orders. Not only are they really fun to look at, but after last night's runway show (which we killed like no one else btw) we got to see the crowd's reaction to the first 10 pieces and blew everyone away. People went nuts, but not everyone 'got it'. Example - Here's a link to this crazy lady who attacks me on her blog. She goes off, everyone gets so into it, some pretty funny shit. I'm just glad we put it out there and sent our message across loud and clear. So what now? Well, we keep moving forward - that's what. We are a 3rd of the way there and we still have a ton of work ahead of us. Congratulations - Now back to work!

Salvation Army Contracts Merder Tees - Part 2

In an earlier post about a month ago I was approached buy the Salvation Army to design a shirt which had Jesus Christ on it & the theme of Blood & Fire, iconic for the Salvation Army. After weeks of going back and forth, we nailed it. It looks awesome. Few minor tweaks and we'll take it to vector and send them the file! Awesome hook up up for us - thanks Father Jon!

Merder 2.0 continues...

So there have been a few new developments. First off the new site is rolling along, All the pages are designed and we're coding/ animating it right now. Looks great! News - The team from Vancouver Fashion Week recently approached us to be a part of their 8 year gig. Pretty cool opportunity it'll be full of buyers, designers & retailers. They loved the line and are stoked to show it off in the annual show this November 4th 2008. VFW has a massive following and they sell out every year. All that great press coverage & the who's who's of west coast fashion. They were very cooperative too - in fact they gave me everything I asked for including the last spot to close the entire week! It's the bomb time slot at a show. Don't ask - don't get. So we're hitting the runway. Look for footage from that gig after the show. Crazy eh?